Ir. J.E. (Janneke) Hagens: The performance of landscape concepts in spatial planning. Branding, bonding and bringing about.

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30 Nov 2010 16:00
Location: Aula, building 362, Gen. Foulkesweg 1, Wageningen
Organisation: Wageningen University
Promotor: prof.dr. A.J.J. van der Valk (Land Use Planning)
Co Promotor: dr.ir. W.G.M. van der Knaap

 Spatial planners are expressive people. They often use landscape concepts, being metaphors that refer to landscape ideas and planning principles. Examples are Green Heart, Nature Pearls and the Camelisation of landscapes. Such landscape concepts seem ‘innocent’ but are ‘guilty’ of powerful effects. The power of a landscape concept is rooted in its colourful, rhetorical and multiple nature, in combination with the drives and political practice of its users. The effect of a landscape concept can be subtle and unexpected. For example, media indirectly couple assumptions about 'good planning' to the concept of National Landscape, i.e. the limited ideal of open landscapes. Using a concept also provides opportunities: it can be used for bonding people and promoting landscapes. For example, the concept Waterpark in a vision for the Dutch IJmeer region was a flexible and informal concept. This allowed the organisations involved to identify with the concept and bundle interests, although it was a temporarily success.

Title thesis:
The performance of landscape concepts in spatial planning
Branding, bonding and bringing about

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