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29 Nov 2011
Unit:
LEI
 Quality marks indicating sustainability need to be made clearer for consumers and market parties. This would make it easier for consumers to make choices. The current quality marks provide too little information about the sustainability impact of the product, and this is something consumers want to see improved.
The study Consumer insight into sustainability labels carried out by Wageningen UR (LEI, the FBR and RIKILT) into eight quality marks revealed that organisations from throughout the production chain primarily use these quality marks to cover risks and to develop an image of reliability. Requirements for the determination and measurement of the sustainability impact are often lacking, even though consumers want to use quality marks to assist them in choosing the products they want to buy or to contribute to a more sustainable world.
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