03-02-2011
Kees de Koning
Globalisation, sustainability, the environment, animal welfare, income, amendments to the Common Agricultural Policy… Livestock chains in the Netherlands can brace themselves for some fundamental changes in the near future. These changes are inspired partly by the market, by emerging economies that are buying more, but also want to produce more, and partly by public debates at home. A large swathe of the Dutch population wants to see more time and energy invested in the environment, the landscape and animal welfare. But how do we respond to all of this? How can we, the livestock sectors, embrace responsible entrepreneurship? How can we be economical with natural resources, how do we protect the environment, how can we give our animals optimal care?