Consumer behaviour

Dossier

Consumer behaviour

Different target groups have different needs. The elderly want different products than young people, but why is that? And what exactly do they want? Wageningen University & Research carries out research into several aspects of consumer behaviour: what are the needs of the different target groups, what factors determine buying and eating behaviour and what are ways to change that behaviour? This dossier provides an overview of research into consumer behaviour at Wageningen University & Research.