Publications of the Marketing and Consumer Behaviour Group
Researchers of the Marketing and Consumer Behaviour Group publish on a regular basis in scientific journals, professional journals, scientific and popular books, and proceedings.
Our publications
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Do tips lead to healthier groceries?
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Risk Communication: Diet, Nutrition, and Health
In: Encyclopedia of Food Safety - Elsevier - ISBN: 9780128225202 - p. 338-343. -
HelloFresh: Transitioning to a plastic-free future?
International Food and Agribusiness Management Review (2024) - ISSN 1096-7508 -
(Un)believably Green : The Role of Information Credibility in Green Food Product Communications
Environmental Communication (2024) - ISSN 1752-4032 -
Consumer acceptance Mycelium
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Slow design : Creating long lasting consumer product relationships
Wageningen: Wageningen Science Shop (Report / Wageningen Science Shop 401) -
Pilot: Eiwitmonitor 2023 : Inzicht in de verhouding plantaardige en dierlijke eiwitten in vraag en aanbod
Wageningen: Wageningen Economic Research (WEcR) -
Reducing food waste by simply measuring it : insights from interventions to reduce household food waste
British Food Journal (2024), Volume: 126, Issue: 2 - ISSN 0007-070X - p. 812-833. -
Consumer segments less or more willing to adopt foods with microalgae proteins
Food Quality and Preference (2024), Volume: 113 - ISSN 0950-3293 -
Is More Merrier? Consumers’ Inferred Value of Sustainable Aspects for Plastic Food Packaging
Journal of International Food and Agribusiness Marketing (2024) - ISSN 0897-4438