Back to profile profile_subnav_projects - ir. WHM (Willy) Baltussen True Price – From Insight to Action Food production involves various environmental and social costs that are not factored into food prices. The public-private partnership (PPP) for True... True and Fair Price for Sustainable Products CO2 emissions, biodiversity, soil fertility, water quality, fair pricing, animal welfare, health: there are many societal themes that require...