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profile_subnav_publications - dr. PTM (Paul) Ingenbleek
profile_core_publications
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“The Adaptability of Marketing Systems to Interventions in Developing Evidence from the Pineapple System in Benin,”
Journal of Public Policy & Marketing, 33 (2), 159-172. -
“Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists,”
International Journal of Research in Marketing, 30 (1) special issue on emerging markets, 83-97 -
“From Subsistence Marketplaces Up, From General Macromarketing Theories Bringing Marketing’s Contribution to Development into the Theoretical Midrange,”
Journal of Macromarketing, 34 (June, special issue on subsistence marketplaces), 199-212.