BSc minor Communication for Change (WUCCH)

The BSc Minor Communication for Change gives students a comprehensive introduction to the interdisciplinary field of applied communication sciences.

Continue to an overview of the courses in this minor

After a general introduction, the BSc minor offers basic insight in social psychological mechanisms and offers specialised courses to zoom in first on communication and individual change, and later on communication and organisational change.
Courses include the role of communication in the process of individual and collective problem solving and change, as well as the psychological mechanisms that shape human behaviour, and touches on issues such as self-perception, prejudice, pro-social behaviour, (group) conflict, interpersonal behaviour, and much more.

The course Communication and Organisations looks at the factors that influence both external and internal communication. It emphasises the importance and challenge of linking external communication to processes of internal communication and organisational change. In their future work, all students with a life sciences or social sciences background can benefit from understanding human communication processes in relation to individual and organisational problem solving and change.

Learning Outcomes

After successful completion of this minor students are expected to be able to:

  • explain the basic theories regarding human communication and change;
  • understand the potential and limitations of different types and forms of communicative intervention;
  • explain the basic social psychological mechanisms that are relevant to understanding individual and collective behaviour;
  • understand the social psychological mechanisms through which communication can influence perceptions, attitudes, intentions and individual behaviour;
  • analyse the role of (and relations between) external and internal communication in organisations;
  • translate and apply these insights to practical problem situations in their own domain of study.

Target group

This minor is interesting for students from a broad range of BSc programmes.

Overlapping courses or content with

BBC–B Management and Consumer Studies – Major B Consumer Studies BCW Communication Sciences BGM Health and Society

Language

Part English and part Dutch 

Semester

First semester (period 1, 2 and 3)

Programme or thematic

Programme minor