WUR Innovation Contest: New Protein Prospects

ReThink Protein Challenge

Will you develop the breakthrough idea to feed 9 billion people with healthy, sustainable and affordable protein?

In the ReThink Protein Challenge students from all over the world are challenged to come up with a business idea or prototype that helps provide 9 billion people with enough protein in a way that is healthy, affordable and sustainable for our planet.

Student teams need to submit a business idea or prototype that offers an innovative approach to meet human protein needs, related to one or more of following themes:

  • new protein sources;
  • new protein foods;
  • processing efficiency (incl. conversion);
  • services or (social) interventions that accelerate the protein revolution.

Look back at first edition of the ReThink Protein Challenge.