How do I write an appealing news article? How do I get my research in the spotlights? How do I tell a broader audience then my own peer group about my work? And how do I deal with possible discussions that may arise from my research?
These, and other important questions about animal science and the society will be addressed during the training course ‘Societal Impact of your research’. The course is meant for PhD-students, post-doc researchers and any other scientists who want to get tips and tricks for communicating their research to non-colleagues including journalists, companies, farmers, policymakers, politicians, NGOs or students.
The course consists of three half day workshops, led by two experienced science journalists, Marianne Heselmans and Astrid Smit. In the workshops they will be giving you theory, practical exercises and tools to trigger the audience you want to reach. What are the basic rules for attractive writing? What is jargon? What are the do’s and don’ts?
For the first workshop, prepare a pitch of 3 minutes (without powerpoint) like in a famelab. This means explain your research accessibly and attractively to a general audience in just three minutes. For the second workshop you prepare a news article, and for the third you write an outline for a debate. All the assignments are about your research or a topic in your research field.
In the workshop Marianne Heselmans and Astrid Smit will discuss the assignments among the participants and give you advisements. Two guestspeakers from WUR will share their experiences about communicating science with the society.
After this workshop, you should be able to write e.g. a press release with more resulting media coverage than before and you know how different groups in the society can react to your research.