Online Course Towards Data-driven Agri-Food Business

Digitalization, Big Data and Artificial Intelligence provide numerous opportunities for agri-food production. The battle for data from farmer to consumer has begun! Data-driven agri-food business requires developing new business models. Concurrently, you have to deal with public concerns about privacy and distribution of power while there is also a strong movement to open up the data and algorithms for sake of food transparency. This course gives insight in Big Data challenges and organizational issues concerning new and fair business models for data sharing in agri-food business.

Organised by Wageningen Academy
Location Online

Due to the coronavirus we decided to re-design the face-to-face course that was planned in January 2021. We are preparing a virtual format that offers you the best possible alternative in terms of learning effects, study load and mix between
pre-recordings, (group) assignments and live sessions.

As soon as more details about the online course programme are known, we will update the course page.  In the meanwhile you can show your interest and we will keep you updated.

Why follow this course?

The aim of this course is to gain insight into Big Data challenges in agri-food networks. Moreover, related socio-economic and governance challenges are addressed and help you understand how to apply this information in your future practice and business models.

For whom is this course?

This course is designed for professionals working in agri-food supply networks and related (public and private) services with an interest in new business development, ICT, marketing and governance (legal). For instance policy makers, business analysts, information managers, project managers and professionals involved in (current or future) data initiatives.

Programme and topics

The course will offer a mix of lectures, (group) assignments and Q&A with the experts from Wageningen Economic Research. Together you will explore the future challenges and opportunities of data-driven agri-food business. The programme will inspire and broaden your mind set, you will:

  • Get an overview of developments in agriculture and data-driven food production.
  • Learn how data can lead to new business models and consumer markets.
  • Understand how data applications cause shifts in roles and power relations among different players in food supply networks.
  • Know how to cope with governance of data sharing between organisations.


The course is given by Dr. ir. J. (Sjaak) Wolfert, Wageningen Economic Research.

Stay informed

By showing your interest you will be informed about the programme. Questions? Contact the programme manager Monique Tulp-Jansen.