Course towards Data-driven Agri-Food Business


Course Towards Data-driven Agri-Food Business

Digitalization, Big Data and Artificial Intelligence provide numerous opportunities for agri-food production. The battle for data from farmer to consumer has begun! Data-driven agri-food business requires developing new business models. Concurrently, you have to deal with public concerns about privacy and distribution of power while there is also a strong movement to open up the data and algorithms for sake of food transparency. This course gives insight in Big Data challenges and organizational issues concerning new and fair business models for data sharing in agri-food business.

Organised by Wageningen Academy

Thu 28 January 2021 until Fri 29 January 2021

Duration 2 days
Location Wageningen Campus

Registration deadline: 8 January 2021
Register directly or download the flyer.

Why follow this course?

The aim of this course is to gain insight into Big Data challenges in agri-food networks. Moreover, related socio-economic and governance challenges are addressed and help you understand how to apply this information in your future practice and business models.

For whom is this course?

This course is designed for professionals working in agri-food supply networks and related (public and private) services with an interest in new business development, ICT, marketing and governance (legal). For instance policy makers, business analysts, information managers, project managers and professionals involved in (current or future) data initiatives.

Programme and topics

The course is set-up in four blocks, and offers an attractive mix of lectures and hands-on group work supervised by the experts from Wageningen Economic Research. The WUR teachers and guest speaker offer interactive tuition with plenty of time to interact with them and other participants. Together you will explore the future challenges and opportunities of data-driven agri-food business. The programme will inspire and broaden your mind set, you will:

  • Get an overview of developments in agriculture and data-driven food production.
  • Learn how data can lead to new business models and consumer markets.
  • Understand how data applications cause shifts in roles and power relations among different players in food supply networks.
  • Know how to cope with governance of data sharing between organisations.


The course is given by Dr. ir. J. (Sjaak) Wolfert, Wageningen Economic Research.

More information & registration

You can register for the course Towards Data-Driven Agri-Food Business or download the flyer. Questions? Contact the programme manager Monique Tulp-Jansen.

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