Alexander – User Experience Researcher at Philips

Before the MSc, I did a BSc in Business Administration and worked for a few years in Germany. From the start of the MSc programme onwards, I was amazed by the great variety of opportunities to follow my interests and discover new ones. When I arrived at Wageningen, I was fascinated with alternative protein sources and changing consumers' attitudes towards them. I gathered plenty of experience in that field, for instance, during the ReThink Protein Challenge. During my studies, my passion for technology innovation was re-awoken as well. It also opened the doors to an internship at Philips, where I now work as a User Experience Researcher.

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