Read more about the programme - Management, Economics and Consumer Studies

The master's Management, Economics and Consumer Studies deals with the interrelationships between producers, consumers and society-at-large. On this page you can read more about the background and profile of this study.

Production vs. Consumption Process

How much do I consume every day, every month, every year? Have you ever asked yourself this simple question? Every day we consume large amounts of goods and services but we do not give a second thought to where they come from, how they have got there and where they go afterwards. This division between the production and consumption process illustrates the development of our globalised world nowadays. Behind these processes resides an insatiable aspiration for progress as well as the human and monetary capital needed to drive it.

Decision-making factors: economic, social, psychological and more

Another focus of the MSc Management, Economics and Consumer Studies programme is decision making as a part of the consumption process. It contains economic, social, psychological and personal factors, which makes it vital to the functioning of the supply and demand system. You will become acquainted with all these matters by making business studies. It promises to change your viewpoint of the surrounding world!


The domain of this programme consists of business and all industry components, including production, distribution and final consumption. It covers internal and external factors, such as: managerial, economic, sociological and environmental aspects of households and businesses in the Netherlands, Europe and the rest of the world in both developed and developing countries.

A graduate from the MSc Management, Economics and Consumer Studies programme is trained in the following competencies:

  • Define, structure, formulate, conduct and reflect on research in economic, sociological, managerial or environmental aspects of the food chain;
  • Develop, recommend, assess and evaluate creative and appropriate (policy) interventions to contribute to the development of the food chain and its environment in an interdisciplinary setting;
  • Adapt to and deal with the dynamics and dimensions in the food chain and its environment;
  • Function in diverse interdisciplinary-relevant settings (Beta-Gamma) taking into consideration the dynamic contexts, factors and actors that affect the food chain.

Also, depending on the specialisation, to be able to:

  • Analyze, evaluate and innovate management processes in businesses inside and outside the agri-food sector, public and non-profit organizations, with a view of optimizing their processes;
  • Assess the impact of political, economic, socio-cultural and technological changes in the environment and recommend appropriate actions to respond to these changes;
  • Interpret, analyze and evaluate consumer and household decision-making trends, buying and consumption behaviour; the communication between both consumers and the interaction between consumers and diverse actors;
  • Formulate, conduct and assess applied economic and policy research with a focus on environmental, agricultural, developmental or institutional problems at a regional, national or international level.

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