FAQ - Researcher

If you have any questions about the app, please consult the FAQ below. If your question is not amongst them, please contact the researcher.

Answers

You can read all of the questions and answers below.

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How can I use this data?

The goal is to generate richer and deeper insights on consumption patterns compared to the datasets that are currently available. Some examples include trends, consumption times, geographical differences and combinations between motives and consumption.

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How reliable is the data?

Researchers at Wageningen University & Research conducted several studies to ensure the reliability of the data. The app asks consumers to enter everything they have had to eat and drink in the last two hours. This provides more reliable insights into consumption patterns than current research studies. Other methods use a 24-hour format, which has a bigger margin of error as consumers may struggle to remember what they ate.

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Is the research group representative?

Yes, we pay research agencies to recruit representative groups of respondents. Of course, this only applies to consumers who have an Apple or Android smartphone, which means for example there may be considerably fewer older participants.

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What is the consumer profile?

Unknown

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If I need specific data for my study, can this be incorporated into the app?

Yes, this is definitely an option; for example, we can link a survey study to the consumption data from the app. This gives you the opportunity to pose any question to consumers. We would be happy to tell you more. Please contact marleen.onwezen@wur.nl for more information.

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How much does the data cost?

This varies per question. We would be happy to tell you more. Please contact marleen.onwezen@wur.nl

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