Direct interaction between stakeholders is considered critical for understanding and influencing the likelihood of behavioural change. Policy interventions that pursue improved sustainability or more inclusiveness need to overcome social behaviour dilemmas. Open innovation approaches make these dilemmas transparent and provide insights into opportunities for bargaining to overcome such dilemmas through information exchange (ICT) and by reducing uncertainties (risk sharing).
Socially inclusive and responsible innovation
Traditionally, technology has been leading in innovations. This may result in the non-acceptance of a given innovation by society, or non-implementation of a given technology due to legislation not being
adapted accordingly or when the technology is considered too radical or highly controversial. There is a need for socially inclusive and responsible innovation based on the idea that corporate competitiveness and sustainable growth depend on societal appreciation for technological innovations. Key to such societal appreciation is to open up innovation processes through the engagement of organised stakeholders and the public at large. The societal incubator is a specific methodology that caters to the need for social intelligence about uncertainties and the unknowns generated by innovation processes (as developed and used inongoing EST-Frame European projects and in CIMULACT).