dr. B (Betina) Piqueras Fiszman

dr. B (Betina) Piqueras Fiszman

Universitair docent

My research focuses on the exploration of new ways to understand consumers food preferences and motivations, both explicit and implicit. I investigate these processes by looking into relationships between the sensory characteristics of the product, consumer traits, cognitive and contextual factors, and their combined effect on perception, behaviour, and memorability.