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Contact person for... - prof.dr.ir. JCM (Hans) van Trijp

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  • Marketing and Consumer Behaviour
    The Marketing and Consumer Behaviour group (MCB) carries out research focusing on marketing (management) and consumer behaviour issues related to food...
  • Section Business Science (SBS)
    We aim to be a key player in research and education on business sciences related to healthy and sustainable development. We aspire to produce output...

News

  • Dutch supermarkets work together to stimulate a more healthy and sustainable choice behavior
    13 september 2019 | Dutch supermarkets work together to stimulate a more healthy and sustainable choice behavior - WUR News Dutch supermarkets work together to stimulate...
  • First bag of chips from fully automatic chip machine
    8 september 2015 | Dutch start-up Caenator, in collaboration with StartLife and Wageningen University & Research Centre, presented a new generation of fully...

  • prof.dr.ir. JCM (Hans) van Trijp
    prof.dr.ir. JCM (Hans) van Trijp Professor
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Personal information

Organisation Department of Social Sciences
Subdivision Marketing and Consumer Behaviour
Post address PO Box 8130
6700EW WAGENINGEN
Visitors' Address Hollandseweg 1
6706KN WAGENINGEN
Telephone number +31317482963
Building/room 201/5011
Messenger number 87
Expertise Marketing, Consumer preferences, Innovations, Environmental marketing, Cooperatives, Supply chain management, Consumer behaviour, Consumer studies
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