Haoran Li is a PhD researcher in the Marketing and Consumer Behaviour group at Wageningen University and Research. She obtained her Bachelor's degree in Finance and Master's degree in Agricultural Economics from China Agricultural University.
Current research: Under the supervision of prof.dr.ir. Hans van Trijp and dr.ir. Ellen van Loo, her PhD research is about to promote the green agriculture by rethinking the role of sustainable labels. She focuses on studying consumer response of sustainability and their food choice.