Back to profile Contact person for... - dr. YK (Ynte) van Dam Pages BSc minor Consumer Behaviour (WUCBH) This BSc minor gives the student a broad introduction into consumer behaviour; focused on the way in which consumers adopt and use products and... News Appeal to consumers’ concrete motives for more sustainable consumption 9 maart 2016 | To achieve beneficial long-term targets, you must appeal to important short-term motives. This is the conclusion reached by Ynte van Dam in his...