Publications

Study and workshop 'Fresh 4 E-commerce'in India

Castelein, R.B.; Hetterscheid, S.; Snels, J.C.M.A.

Summary

This report summarizes the contents and outcomes of the Fresh 4 E-commerce India workshop, which was organized in November 2020. During the workshop, topics were addressed related to online marketing of fresh food products in India, including logistics, business models, packaging, and sustainability issues. The workshop consisted of three substantive presentations: • Moving from the traditional food supply chain to online and (near) home deliver (Joost Snels, WUR) • The good fresh e-commerce practices (Xuezhen Guo, WUR) • Temperature management in e-commerce (Leo Lukasse, WUR) In addition, a plenary discussion of trends, challenges and opportunities in the sector. As preparation for the workshop, a literature study was conducted on the ‘state of the art’ in e-commerce and related logistics, as well as the current state of the market in India. This final report consists of a brief workshop report, and a full outline of the workshop contents in the form of a PowerPoint presentation with the discussion outcomes, the contents of the literature study, the workshop presentations, and the results of a MentiMeter poll among participants.