Publications

Evaluation of the EU promotion campaign ‘Trusted Pork from Europe’

Hoste, R.; Haaster-de Winter, M.A. van; Taufik, D.

Summary

The Dutch Meat Association has initiated a promotion campaign in order to promote sales of European pig meat in five South East Asian countries. The objectives of the campaign are directed towards creating economic impact and a higher awareness of the different qualities of pig meat from Europe. This study evaluates the campaign by measuring the degree to which these objectives were met.