Recently Betina Piqueras Fiszman, Associate Professor at the Marketing Consumer and Behaviour group, featured on the Table Talk podcast. Her research focuses on the exploration of new ways to understand consumers food preferences and motivations, both explicit and implicit. Together with host Stefan Gates, a food science writer and t.v. presenter, she talks about flavour. Betina and Stefan discuss if flavour is all in the mind. They discuss how humans experience food, how emotional connections to food are created and what the food industry can do to market healthy and sustainable food to consumers.
If you are interested in listening to the episode 'Flavour - is it all in the mind' of the Table Talk podcast with Betina Piqueras Fiszman, then go to: