Courses

Below you find the courses classified by Research Theme. If you click on a course, a window will open with the information from the Study Handbook. Note that part of the education in marketing and research methodology is jointly with other chair groups and hence not necessarily under MCB code.





Across marketing management and consumer behaviour
MCB-11805 Introduction to Management and Consumer Studies
MCB-31306 Creating Frameworks for Marketing and Consumer Behaviour
Marketing Management
MST-24306 Management and Marketing
MST-21306 Advanced Management and Marketing
MST-24806 Supply Chain Management
YSS-32806 Advanced Supply Chain Management
YSS-32306 Technology and Business Model Innovation
Consumer Behaviour
MCB-20806 Principles of Consumer Studies
ECH-31306 Consumer Decision Making
MCB-30306 Consumer Behaviour: Concepts and Research Methods
MCB-32306 Applied Consumer Studies
MCB-30806 Sensory Perception and Consumer Preference
Research methodology
YSS-10906 Analysis of a Problem Situation
YSS-20306 Quantitative and Qualitative Research Techniques in the Social Sciences
MAT-22306 Quantitative Research Methodology and Statistics
Sensory Science
MCB-32806 Advanced Sensory Methods and Sensometrics
MCB-33306 Integrated Sensory Science
Special topics
MCB-50306 Sustainable Marketing
MCB-51403 Capita Selecta Commodity Futures & Options
Courses offered in other programs
MCB-10806 Social Psychology
MCB-12306 Consumer Behaviour & Marketing Management
BEC-21806 Introduction to Business Economics, Management and Marketing
DEC-51806 Microfinance and Marketing in Developing Countries
WASS graduate courses
SCH-52306 Theorizing Consumers and Consumption: a Canon of Classics
BEC-55806 Theories for Business Decisions
YRM-50806 Quantitative Research Methods: Multivariate Techniques