MCB theses in other programmes

Marketing and Consumer Behaviour offers the opportunity to students in other programmes to do a thesis in marketing or consumer behaviour, such as to students in Management in Life Sciences, Organic Agriculture (MOA), and Sensory Science.

Management in Life Sciences offers a specialization leading to a thesis in marketing and consumer behaviour. The trajectory is similar to the marketing management trajectory with "advanced management and marketing" (MST-21306), Technology and Business Model Innovation (YSS-32306), and "Creating frameworks for marketing and consumer behaviour" (MCB-31306).

Organic Agriculture (MOA), offers a cluster in the specialization ‘sustainable food systems’ leading to a thesis in marketing and consumer behaviour. The trajectory follows the marketing management trajectory with "advanced management and marketing" (MST-21306) or the consumer behaviour trajectory with "Consumer Behaviour: concepts and research methods” (MCB-30306). "Creating frameworks for marketing and consumer behaviour" (MCB-31306) is mandatory for both trajectories, before students can do a thesis and internship in MCB. This is a very challenging trajectory that may require some extra self-study, depending on the student’s educational background.

The Sensory Science specialisation of the Master’s in Food Technology offers the opportunity to do a thesis under the co-supervision of a member of MCB, but under an HNE or FQD code. It requires the mandatory courses “Advanced Sensory Methods and Sensometrics” (MCB-32806), and “Integrated Sensory Science” (MCB-33306), and the optative course “Sensory Perception and Consumer Preference” (MCB-30806). To do the thesis under an MCB code (MCB-80433) “Creating Frameworks for Marketing and Consumer Behaviour” (MCB-31306) is also mandatory.