Developing new business models

Wageningen Economic Research is increasingly asked to work with companies on the development and implementation of innovative and sustainable business models. This working method is relatively new, and ensures that Wageningen Economic Research's previously developed and validated tools and expertise are becoming available to companies, for example for the benefit of implementing new, more sustainable business models.

We describe our approach as the Business Innovation Approach (BIA), in which the Business Model Canvas is often used as a starting point, combined with a suitable mix of sector expertise, data, methods and/or models. The result is a sound foundation for a market-oriented and profitable business with good perspectives.