A major challenge faced by the global food system is to feed a population which may rise to nearly 10.5 billion by 2100. These people will also be comparatively richer on average and the majority will live in an urbanised environment. The demand for (high-quality) food will therefore increase by even more than the growth in population suggests. Resilient high-quality agriculture and food systems are required to provide consumers with healthy and safe food and to ensure they can more easily make healthy choices.
Healthy and safe food
We find it important to develop new insights and solutions around resilient agrofood systems and healthy and safe food. Therefore we support companies, foundations and authorities via food system analysis, market and consumer research, outlooks and forecasts, monitoring and impact evaluation. We look at the preconditions, processes and incentives that motivate companies, countries and consumers to change their behaviour and consumers to adopt healthier diets. This way, we facilitate the transition towards integrated agrofood systems and policies.