Market Intelligence

Do you want to understand the motivations, drivers and impacts of food consumption to help your business gain a competitive edge? We support agrifood sectors in this. Our market insights enable you to take action towards a more resilient, equitable and delicious future for food.

Or would you rather want to spot worldwide market opportunities that benefit your company? We use multiple data sources, determine the impact of governmental policies and perform quantitative analyses to measure the impact of market interventions.

We support your strategic decision making with refreshing agrifood market insights.
Arjen Daane

Insights in food consumption:

Personalised Nutrition

Personalised Nutrition

We contribute to a society in which every individual will benefit from a personalised sustainable and healthy consumption pattern.

Behavioural interventions

Behavioural interventions

We achieve specific behavioural change by designing intervention strategies and measuring impact.

Consumer insights

Consumer insights

We deliver insights into the purchasing behaviour and dietary patterns of consumers, both individually and collectively, and in specific contexts.

Spotting market opportunities:

Market outlooks

Market outlooks

We analyse market scenarios by
combining quantitative modelling
and qualitative research, determining future trends.

Global Detector

Global detector

We detect and geographically visualise potential investment and trade opportunities around the world, using our unique production and demand modelling tool.

Marketing Impact Analysis

Marketing Impact Analysis

We increase the impact of marketing and sales in agrifood based on quantitative analyses, resulting in reshaped price tactics and trade promotions.

Why opt for Wageningen Economic Research?

Wageningen Economic Research, with 75 years' experience in research, has developed a unique food market knowledge network. Wageningen Economic Research possesses the data, expertise and network required to determine a substantiated strategy both quickly and at an affordable price. Wageningen Economic Research's unique combination of data, models and knowledge offers innovative insights and integrated advice on policy and decision-making – and in turn makes a contribution to a more sustainable world.

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