In this subproject will be explained why and how sustainable palm oil will become or not become mainstream in Indonesia in the coming 5-10 years by identifying social and technical measures to make sustainable palm oil mainstream in Indonesia. A new theoretical conceptualization of the processes and networks will be developed through which sustainability principles are sustained and changed in palm oil commodity chains.
This subproject will identify ways to contribute to increasing the market share of sustainable palm oil in Indonesia. By analyzing the roles of different chain actors (producers, processors, traders), particularly on how they connect commodity, financial and regulatory flows, it will become clear whether and how sustainable palm oil will become more mainstream in Indonesia or not. Next to these empirical findings will also be contributed to further conceptualization on the processes and networks involved in inserting sustainability principles in palm oil commodity chains.