The amount of good food that is wasted in The Netherlands adds up to billions of euros per year. Solutions for reducing food waste are within easy reach. Wageningen University & Research has committed itself to reducing food waste by 50% in 2030. The biggest food waster in The Netherlands is the consumer. The average Dutch consumer throws away around 34 kg of good food at home every year. This is not just a waste of money, it is especially a waste of valuable resources that were needed to produce and transport the food.