Across the world, the availability of nutritional and health data is growing exponentially, thanks to new research techniques and digital media. Wageningen Food & Biobased Research develops intelligent IT solutions that enable food companies, food researchers and consumers to take full advantage of this development.
How does a company assess their food safety risks? How can a nutrition researcher find the right studies and big data to use in her work? How may consumers find reliable nutritional advice that fits their personal situation? For companies, researchers and consumers, it can be a tiring and difficult task to search the internet for the information they need. Wageningen Food & Biobased Research makes the generation, selection, interpretation and communication of data far easier. We create IT innovations for smart business and research that lead to better, well-informed decision making about business strategies and research opportunities. For consumers, we assist app developers in creating innovative solutions for personalized advice on a healthy lifestyle.
Food, consumer and IT
Wageningen Food & Biobased Research takes a unique, integrated approach: we combine food expertise, such as knowledge of nutrition and consumer behaviour, with state-of-the-art IT expertise, such as semantic technologies and ontology development. For example, we can model user preference, behaviour and situation to provide personalized advice at the right moment. We present information in a simple, attractive and accessible manner - to companies, researchers and consumers.