The business unit Greenhouse Horticulture develops new business models based on new crops or high value phytochemicals. We work together with growers, researchers and customers, and it works. We now envisage that the success of the first projects leads to the generation of new consortia. Our innovations thus stimulate the creation of other innovations.
For example, now we have mastered the cultivation process and a market strategy for Vanilla, we can broaden the scope of the programme by developing growth recipes for crops such as black pepper and exotic fruits. For these new projects we are looking for partners.