Wageningen University & Research focuses on the development of all kinds of renewable products made from biomass. Some examples of the materials and products which we are working on are bioplastics, biobased chemicals, bioenergy, and all types of applied materials: ranging from casings for consumer electronics to textiles, inks and coatings, construction and biomedical materials, and sustainable packaging. In addition to examining how these products can be made, we also investigate how consumers and market parties perceive them. Do they have a more positive or negative position when it comes to a product made of renewable materials? What effect does this have on their behaviour and how can you influence this behaviour?