Neuromarketing with 3T MRI on TV

Published on
June 23, 2016

On 2 June, the RTL programme ‘Editie NL’ broadcasted an item about neuromarketing. This item showed how the company Neuro Labs uses functional MRI (fMRI) with our 3T MRI scanner to investigate how the human brain responses to commercials. This information can for instance be used to develop commercials that have the right impact. CAT-AgroFood Shared Research Facilities Wageningen UR offers organisations the use of 3T MRI for structural and functional MRI studies.