Digitalisation is rapidly changing the way food is produced and consumed. Existing and new players are trying to get a position in this fast-changing environment. The battle for data from farmer to consumer is on! Data-driven agri-food business requires developing new business models including data sharing platforms. Concurrently, you have to deal with public concerns about privacy, transparency and distribution of power. This course offers insights into these complex developments and provides you with concrete ideas how to deal with this for your own business or organisation.
Registration deadline: 1 September 2021
Why follow this course?
The aim of this course is to provide an overview of technical challenges and organisational issues concerning data-driven agri-food business. The focus is on self-study and application in group and case studies guided by the experts.
After the course you will be able to design data-driven solutions for your own future practice taking into account both technical and organisational aspects.
For whom is this course?
This course is designed for professionals working in the agro and food sector and related (public and private) services with an interest in new business development, ICT, marketing and governance (legal). For instance policy makers, business analysts, information managers, project managers and professionals involved in (current or future) digitalisation initiatives.
Programme and topics
This course offers an attractive set-up; you work under supervision of experts on an existing use-case with fellow participants and apply your learnings to your own situation. This goes parallel with interactive tuition in 6 live virtual Q&A sessions, 1 on 1 talks, peer review and a variety of self-study learning materials (knowledge clips, readings & quizzes to test yourself). Within 45 hours dedicated time you will:
- Get a general overview of developments in data-driven agri-food business;
- Learn how data leads to new business models and consumer markets;
- Understand the role of data sharing and platforms;
- Understand how data applications cause shifts in roles and power relations and how you can deal with this.
The 10-weeks programme consists of 6 blocks. For an overview of the covered topics in the course, download the flyer.
The live kick-off session is on Monday 27 September, from then onwards you have access to the learning materials. On 5 more dates (Monday 4 October, 18 October, 1 November, 15 November and 29 November) live online Q&A sessions with our experts are scheduled. These virtual classrooms last appr. 75 minutes. For times and technical aspects, .
The course leader is Dr. ir. J. (Sjaak) Wolfert Wageningen Economic Research. Involved experts are drs. ing. MJ (Marc-Jeroen) Bogaardt and ing GB (Gerben) Splinter, also from Wageningen Economic Research.
You can or . Questions? Contact the programme manager Monique Tulp-Jansen.