Project

Call for partners: True Price – From Insight to Action

Food production involves various environmental and social costs that are not factored into food prices. The public-private partnership (ppp) for True and Fair Prices for Sustainable Products (AF 18051) calculates realistic prices of food products and then helps stakeholders to conceive effective and feasible plans to reduce the environmental and social costs of food production based on the insights gained.

The ppp for True and Fair Prices for Sustainable Products is developing a way to monetise the environmental and social costs and revenues of food production to be able to set a truer price. Once the true price of food has been calculated, the next challenge is to determine how this insight can be used to reduce the environmental and social costs of food production. Various stakeholders in and close to the food supply chain play a role in this, including food producers, food buyers (retail, out-of-home), financial institutions, government bodies and consumers. They can use this insight into true product prices to decrease the negative effects of food production on the environment and society by identifying and implementing appropriate measures. In this public-private partnership, we want to work together with stakeholders in and close to the food supply chain to explore, test and evaluate solutions that can help to reduce the environmental and social costs of food production.

Our approach

We carry out practical experiments with stakeholders in food production who want to explore opportunities for lowering the environmental and social costs of their activities. These experiments are based on scientific research. The partners in the ppp will also share their experiences with each other so they can move forward together. The stakeholders are kept up to date on the latest scientific knowledge and insights into potential interventions and experiences that have been gained elsewhere. Potentially useful methods and interventions are tested and evaluated for their feasibility and effects.

Will you join us?

Is your organisation looking for ways to contribute to reducing the environmental and social costs of food production? Do you think you could benefit from the insights obtained from scientific research to this end? Would you like to learn from other organisations? Are you ready to face this pressing issue together? If so, we cordially invite you to participate in this research programme which is due to start on 1 January 2021.

Participants in the ppp are required to make both a cash and an in-kind contribution. Commercial partners are required to contribute only 10 to 30% in co-funding instead of the usual 50%.

Why participate in public-private research?

  • For research themes that are too complex and far-reaching to be dealt with by individual organisations.
  • Expertise networks: direct access to the knowledge and experience of the partners.
  • More return on investment by joining forces.
  • Get access to the newest insights first.