In agricultural extension programs, seemingly small design attributes — the way the information is delivered, who delivers the information, or who is targeted by the message — can result in significant differences in effectiveness and inclusivity. Using a field experiment among maize farm households in Uganda, we test various hypotheses related to the gender of (a) who is targeted by agricultural extension information and (b) who provides this information.
Impact is measured through outcomes such as knowledge gained, technologies adopted, and yields increased and we focus especially on outcomes for women on plots they manage. We also offer an in-depth analysis of changes in intra-household decision making related to maize farming. Findings suggest effects on a majority of these outcomes.