European Food & Agribusiness seminar


China Food & Agribusiness Seminar, Beijing

2-Day seminar. The global agribusiness industry is tasked with providing the global human population each day with all the food it needs. On a planet of limited resources, and with a growing population, meeting this challenge requires ingenuity, innovation and cooperation among the industry’s leaders on an ever more intensive scale. In this program, you will meet and exchange with your peers from the agribusiness industry. You will discuss their real-life business cases and their current strategic challenges. You will be inspired by their solutions, and you will inspire them with your contributions.

Organised by Wageningen Academy & CEIBS Business School
Duration 2 days
Setup Other setup

This programme is not a conference
— it is a business seminar.

The center piece of the China Food & Agribusiness Seminar are case studies researched and written specifically for this forum. The case studies portray current and top-of-the-agenda strategic challenges faced by the leadership of a company. Through discussion of these cases, the participants gain fresh perspectives on the industry and experience the company's challenges through the viewpoint of its leaders, many of whom will be present at the forum. Discussions of these cases amongst peers in the industry provide valuable insights that participants can transfer to their own business situation. The cases presented are selected from across the entire agribusiness value chain and sectors. In total we will discuss four such case studies, in addition to a case-study oriented future technologies research report. You can find the tentative case studies in the brochure:

The seminar generates powerful insights around:

• Creating and sustaining high performance organizations in agribusiness • Expanding business models in multiple directions
• Building brands and image in the age of consumer identity marketing
• (Re)gaining trust of the food consumer
• New business models in last mile distribution to consumers
• Effective responses to hyper-competition
• Preserving value in an economic downturn
• Responding to and driving disruptive innovation
• Merging multiple operational units across borders
• Managing stakeholders in the context of the 5 P's.
• Aligning with financial markets
• Branding implications when sensitive natural resources are utilized

Attending the seminar is the right choice if you:

• are a senior decision maker in the food & agribusiness sector
• want to discuss the real story with your peers
• value sound, unbiased in-depth strategic analysis
• want to grow and innovate your business
• aim for operational excellence
• understand the drivers of value creation
• are an ambitious and realistic leader
• keep a view of the entire value chain from farm to fork