Who picks up the bill for digitizing farm compliance data? That was the main question of the webinar where Lan Ge and Marieke Ruyter de Wildt shared the results and insights of the FarmDigital project.
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FarmDigital Business models
FarmDigital is an action research programme. It aims to accelerate progress in farm data re-use, entered once and easily shared. It does this by standardising data and developing and implementing an independent, digital farm platform.
One of the three pillars of FarmDigital is identifying possible business models that can be used for a compliance data platform in a data-ecosystem characterized by Open Information Architecture (OIA). Questions about data ownership, value co-creation, costs and alike are part of the business models.
Is a senior scientist at Wageningen Economic Research. Her research is focused on economic analysis and modelling of key issues in agri-food chains. In particular, she studies risk and uncertainty, resilience, and IT-mediated governance and business models. She is fascinated by the way information and institutions influence each other in an increasingly digitalised world. View Lan Ge’s LinkedIn profile.
Marieke de Ruyter de Wildt
As director AgriPlace, Marieke wants to smarten data management on-farm. AgriPlace makes compliance to food standards easy. The platform helps farmers to collect, re-use and share information for GlobalGAP, Organic and e.g. FairTrade certification. We minimize the administrative burden for farmers by developing smart mobile applications and re-using data between years and certificates. We dream about paperless farms.
View Marieke de Ruyter de Wildt profile on LinkedIn.