Mansholt Lecture: Navigating the Twilight Zone - Pathways towards digital transformation of food systems

We ask your attention for the fifth edition of the Mansholt Lecture, which Wageningen University & Research (WUR) organises on 22 September 2021 in Brussels. This year the Mansholt Lecture will address the challenges and opportunities of digitalisation in the food systems.

Organised by Wageningen University & Research

Wed 22 September 2021

Venue Royal Flemish Academy of Belgium for Science and the Arts Paleis der Academiën, Hertogsstraat 1 - 1000 Brussels

The Twilight Zone as a metaphor refers to the situation where innovations have proven to be promising but have to be up-scaled to a higher level of adoption. Therefore we have to bridge the difference between technology readiness and user readiness. “We don’t need more apps. We need a system”. This short quote of a farmer reflects the high degree of fragmentation and discontinuity in innovation processes we observe.

More focus on the user readiness of technologies and support by multi-actor ecosystems is required, in which innovations are embedded in a system approach and tested in living labs. These are important pathways towards a sustainable digital innovation ecosystem and to navigate through the Twilight Zone.

During the 2021 Mansholt Lecture, WUR will present the options and challenges for stakeholders in the transition towards a sustainable digital innovation ecosystem. Europe needs to consider creating an integral European policy on this issue. We hope that you will join the discussion!

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Registration Mansholt lecture 2021