We ask your attention for the fifth edition of the Mansholt Lecture, which Wageningen University & Research (WUR) organises on 22 September 2021 in Brussels. This year the Mansholt Lecture will address the challenges and opportunities of digitalisation in the food systems.
The Twilight Zone as a metaphor refers to the situation where innovations have proven to be promising but have to be up-scaled to a higher level of adoption. Therefore we have to bridge the difference between technology readiness and user readiness. “We don’t need more apps. We need a system”. This short quote of a farmer reflects the high degree of fragmentation and discontinuity in innovation processes we observe.
More focus on the user readiness of technologies and support by multi-actor ecosystems is required, in which innovations are embedded in a system approach and tested in living labs. These are important pathways towards a sustainable digital innovation ecosystem and to navigate through the Twilight Zone.
During the 2021 Mansholt Lecture, WUR will present the options and challenges for stakeholders in the transition towards a sustainable digital innovation ecosystem. Europe needs to consider creating an integral European policy on this issue. We hope that you will join the discussion!