Dr. Insa Thiermann (WUR) “Improving the living and working conditions of migrant seasonal workers – Assessing consumer preferences for hypothetical, domestic, fair trade apples"

Abstract:

This article assesses consumer preferences for improved living and working conditions for migrant seasonal workers in Germany. The analysis is based on a discrete choice experiment (DCE) with consumers. Consumers were presented with the choice of buying standard apples or apples produced under improved living and working conditions. A mixed logit model was used for the analysis of the data. The predicted probability of choosing an apple produced under improved conditions is 85%. For most of the attributes, significantly positive estimates are found. Consumers value higher minimum wages, the obligation to participate in the social security system, and bonus payments on Sundays and public holidays. Higher prices decrease the probability of opting for an apple. The attributes with the lower importance relate to accommodation and working hours per week. The significant attributes indicate the aspects for which consumers perceive the greatest need for action. Private or political initiatives could address these to improve the living and working conditions of migrant seasonal workers.