Hive Masterclass: Big Data & Ethics

Join this highly fascinating Masterclass, where Youssef El Bouhassani discusses the ethics of Big Data by showing case studies and intriguing practical stories. What can we learn from it?

Organised by Unilever

Thu 8 April 2021 16:00 to 17:00

What to expect?

“Big Data” plays an increasingly important role in our society. Data is often used to predict (consumer) behaviour. It seems very efficient, but how certain can we be that what data tells us will actually happen? And what about the risks, such as privacy violation and manipulation? A former NSA director once said: "We kill people based on metadata".

At the same time, Big Data also has a lot of potential. Not only in terms of money, but also in terms of health or safety. Often data provides a more efficient diagnosis of a patient than a doctor, or they predict when something needs to be repaired before it actually breaks down.

About the speaker

Youssef El Bouhassani is a teacher and researcher at the Hogeschool van Amsterdam. He developed Learning Levels - an AI-driven learning platform, and is a member of the National Think Tank on Big Data. He was elected Teacher of the Year of all Dutch universities in 2018.

About Hive Masterclasses

Each month we virtually welcome an intriguing expert to Hive to give an interactive Masterclass on a range of topics. From ethics to intellectual property, from big data to social psychology and from art history to artificial intelligence.