Priming - 0.5 ECTS

Masterclasses in Consumer Behaviour related to Health and Sustainability

Organised by Wageningen School of Social Sciences (WASS)
Duration Registration deadline: 20 November 2020
Venue Online
Room MS Teams

Introduction & objectives of the course

This is the first master class in the series on consumer behaviour related to health and sustainability, which aims to discuss recent developments in consumer behaviour research and theory that are relevant to domains of health and environmental behaviour. The set up incorporates different perspectives, including marketing, communication, and social, health and consumer psychology.

The master class consists of two half-day meetings. In the first meeting, theoretical backgrounds and developments are introduced. In the second meeting, methodological issues and critical reflection will be central. The master class focuses on priming. Subsequent masterclasses in this series are planned for 2021.


Session 1 27-11-2020 13.00-16.00
Session 2 11-12-2020 13.00-16.00

Target group and learning outcomes

The master classes are intended for PhD candidates who wish to extend their knowledge and experience with consumer behaviour theories and research methods. Of course also postdocs and staff members are welcome.

Assumed prior knowledge

We expect participants to have a basic knowledge about psychological research methods. Please contact the organizers in case of doubt about the required entry level.

In the first meeting, we will discuss what priming is and what the potential underlying process is. A brief history of priming research and different types of priming will be included. Relevant applications to the domain of healthy eating and sustainable behaviour will receive attention.

In the second meeting, we will discuss various tasks used in studies to prime participants, manipulation check measurements, as well as the debate on the replicability of priming effects. We will also touch upon the relation with other streams of literature.

Requirements and ECTS

For each master class, 0.5 credits can be granted. Successful completion requires preparation, attendance and active participation in both meetings of that module.


The maximum number of participants is set at 16, the minimum at 8.

Please make sure that you provide the most recent contact details so that in case of any changes you will be notified promptly. After your internet registration you will receive a short notification that your name has been registered.

Course fee 

WGS PhDs with TSP € 75
a) All other PhD candidates b) Postdocs and staff of the above mentioned Graduate Schools € 150
All others € 300

Cancellation conditions:

The participants can cancel their registration free of charge 1 month before the course starts. A cancellation fee of 100% applies if a participant cancels his/her registration less than 1 week prior to the start of the course.

The organisers have the right to cancel the course no later than one month before the planned course start date in the case that the number of registrations does not reach the minimum.

The participants will be notified of any changes at their e-mail addresses.