PhD defence

Seeking Nuance in News Avoidance. Implications for individuals, journalism & society

PhD candidate K (Kiki) de Bruin MA
Promotor prof.dr. S (Sanne) Kruikemeier
External promotor Prof. Dr. Yael de Haan
Co-promotor prof.dr. R (Rens) Vliegenthart
Organisation Wageningen University, Strategic Communication
Date

Thu 11 December 2025 10:30 to 12:00

Venue Omnia, building number 105
Hoge Steeg 2
6708 PH Wageningen
+31 (0) 317 - 484500
Room Auditorium

Summary

Traditionally, news plays a vital role in democratic societies: it holds the powerful accountable and informs citizens, fostering engagement and social connection. Yet, an increasing number of people are avoiding the news. This dissertation explores why people avoid news, how news avoidance manifests, and what consequences it has for information levels, mental well-being, and civic engagement. Using a mixed-methods approach—combining qualitative and quantitative research—it examines news avoidance from an audience perspective within today’s digital information society. The dissertation provides a nuanced understanding of this growing phenomenon and discusses its implications for individuals, journalism, and society. By better understanding why people distance themselves from news, we gain deeper insight into what this means for the role of news media in a digital information society.