Event

Strategies for a consumption shift: towards a more plant-based diet

Protein consumption and production shifts go hand-in-hand. When influencing consumer behavior, we often focus on the responsibility of individual consumers or on the development of innovative food products, such as meat substitutes. But is that the most impactful way? And how much can policy impact diets? After all, the choices consumers make are "free choices.” What are effective policy instruments in this regard?

Organised by Wageningen University & Research
Date

Mon 5 December 2022 13:00 to 14:00

Venue Online, Microsoft Teams

This session has already taken place. Did you miss it and would you like to watch the presentations? Please send a request to proteintransition@wur.nl and you will receive the link to the recording in your mailbox.

In this session WUR experts will reflect on the complexity of this influence process, in order to then move on to high impact policy instruments. Socioecological models show that the process of influencing behavior is a complex interaction between various factors. At the individual level, consumers are driven by food and taste preferences. At the same time, they are influenced by many factors, from social norms, changing behavior in different social networks, the food environment to policy measures.

In this session

  • You will get insights into the most relevant factors (at the local and national level) and how important it is to embrace them, as an advance towards effective policy measures.
  • You will learn more about different types of policy instruments and interventions to accelerate the protein transition.
  • You will be able to ask questions to the experts in this session.

Presentations

Prof. Dr. Emely de Vet Consumption and Healthy Lifestyles, Wageningen University & Research What is a consumption shift?
Dr. Muriel Verain Consumer and Chain, Wageningen University & Research Avid meat eaters, meat reducers and meat avoiders: consumer groups in the Netherlands
Dr. Jonas House Environmental Policy & Consumption and Healthy Lifestyles, Wageningen University & Research Consumption shifts: more than just changing attitudes
Ms. Sanne Djojosoeparto Human Geography and Spatial Planning, Utrecht University Fostering the protein transition through public food procurement
Ms. Tamika Wopereis Consumption and Healthy Lifestyles, Wageningen University & Research System map for food environment
Ms. Yolie Michielsen Consumption and Healthy Lifestyles, Wageningen University & Research Backlash against Meat Curtailment Policies in online discourse: Populism as a missing link
Dr. Christa Blokhuis Consumption and Healthy Lifestyles, Wageningen University & Research Exploring protein transition through a system’s lens: results from a multidisciplinary expert panel and literature
Prof. Dr. Emely de Vet Consumption and Healthy Lifestyles, Wageningen University & Research Future consumption shift

Campaign Protein Transition: from Pain Points to Perspective’

This session is part of the campaign ‘Protein Transition: from Pain Points to Perspective’, an initiative of Wageningen University & Research to help the public sector resolve barriers in the protein transition. In 4 sessions (from November 2022 – February 2023) a multidisciplinary team of WUR experts zooms in on the 4 biggest challenges for policymakers AND offers perspectives. From reducing dependency on soy import to shaping a circular food system.