Course Details - Inclusive Market Development
Rural entrepreneurship & trust building
Trust among actors in agri-food chains is often not very high. This is caused by the low number of transactions between actors of agri-food value chains, the long distance between producer and end markets, and the general lack of understanding and, therefore, appreciation of each other’s roles. In these situations, all chain actors first of all try to protect their interests as much as possible. As a result, opportunistic behaviour among chain actors is rampant, and cooperation is virtually non-existent. The costs of marketing in these types of fresh produce chains are extremely high, resulting in a combination of very high price levels and very low margins at almost all levels of the chain.
Trust among value chain actors
Addressing protectionist behaviour in local fresh produce value chains is a must. If things are left to their own, all kinds of undesirable situations continue or worsen, like high incidences of poverty, food insecurity, unemployment, rural-urban migration, etc. Conventional interventions are no option either because these tend to focus on particular target groups or chain functions, and, hence, most often result in lower instead of higher levels of trust among value chain actors.
Increasing your capabilities
Stakeholders shaping the environment in which private sector-driven innovations in agri-food value chains can take shape that improves food & nutrition security, will increase their knowledge, improve their skills and enlarge their toolkit in this field by following this highly interactive course. In particular, participants will have increased their capabilities by:
- being exposed to and having practiced with new conceptual frameworks and models to identify opportunities for poverty alleviation;
- being sensitized to imperfections within value chains of locally traded produce, and on how these issues can be addressed
- having practiced with participatory approaches and methodologies for analysis, and a strategic action planning process that initiate positive change;
- having practiced with a methodology able to assess the performance of agribusinesses
Participants’ cases are the starting point from which the course departs. It builds on the participant's own experiences and situations. A selection of these cases will be further analysed in the first week of the course.
Learning how to reduce transaction costs
Reducing transaction costs in local fresh food chains is the focus of the course. To be able to unlock the potential value of locally traded & processed fresh food products, transaction costs will have to be reduced first. Else, small and medium entrepreneurs will not be able to invest, add value and create employment. In this context, market and chain concepts, dynamics and institutions will have to be understood first. Hence, the course kicks off with an introduction to the relevant concepts of market engagement, access and governance and their impact on smallholders, entrepreneurs and resource-poor consumers.
Chain Wide Learning methodology
Chain-wide learning is a participatory tool used to improve the performance of fresh food value chains. It will be practised within the course. The Chain Wide Learning (CWL) methodology consists of 3 components:
- A multi-stakeholder workshop of representatives of locally, daily traded and/or processed fresh produce value chains will gather to share and discuss the structure, issues and opportunities of a particular value chain;
- A strategic action planning process in which the outputs of the workshop are used as inputs;
- A set of action plans to reduce transaction costs and/or exploit opportunities in the selected Agri-food value chain.
Once implemented, the plan of action will generate trust and reduce protectionism and opportunistic behaviour in the selected value chain. As a result, marketing costs and prices at end-markets will come done, chain integral margins go up, while investments in productive assets will increase. The improved performance forms the basis for private sector-driven innovation in the chain.
Agribusiness development approaches
Agribusiness development approaches are another important subject that will be addressed in the course program. To sensitize the participants to the business rationale and attitude, they will practice with a simple, single product-focused business planning tool in a step-by-step and hands-on manner. With the help of this tool and process, all the principal variables that relate to cost pricing will be discussed one by one, while their interconnectedness is shown. The business planning model can be used to assess different scenarios while it can easily be extended to one or more products.
This course is taught in a blended format: partially online and partially in person, in Ghana
Our courses are currently taught blended and follow this format:
- Online pre-course assignments for you to get to know WCDI and for us to get to know your work environment and your expectations about the course;
- Interactive plenary sessions where we share content, review assignments and facilitate exchanging experiences. During those interactive sessions we work with a number of online tools like Google Jamboard, Mural and Mentimeter. A part in online sessions and a part in person;
- Group work either online or offline where you with other participants address a specific question or do an assignment. Results of these assignments are also shared and discussed during online sessions;
- Individual assignments where you will read literature, watch videos, and do exercises on your own. These assignments are an essential part of the learning and most of them count for getting the certificate. They are meant to introduce or deepen knowledge and make the link between theory and your own situation. These assignments are reviewed either by peers or facilitators.
In some, but not all courses we go on virtual field visits – showing you ‘live’ situations in the field, or with companies or organisations that we collaborate with. We offer coaching trajectories where we support you one-on-one or in small groups to review your individual learning paths in the course and help with any basic questions you may have.
Online platforms: Zoom and TalentLMS
Internet connection is important for the completion of the course. Not sure about the connection in your area? Send email@example.com an e-mail about your situation.
We use Zoom as a facilitating platform for all our online courses. Our courses take place in general over a 6-8 week period to make the workload and time you spend online manageable.
Our online learning system is TalentLMS. Everything you need — our course programme, chatrooms, assignments, and background information are in this system. TalentLMS is easy to operate, can also be accessed by your phone and has an on-and offline functionality. We even organise a technical check-in before the course starts, to test your facilities and get familiar with the tools.
Course planning and certificates
The course workload is approximately 16-20 hours a week (2-2.5 workdays).
The exact programme of your course will be available 2-3 weeks before the start of the course. If you’ve successfully completed your course we send you a digital certificate.