Irfan Firmansyah – Head of Product Marketing

Hi, my name is Irfan Firmansyah and I studied MME with marketing and consumers studies as my specialization. The reason I chose Wageningen is that it is one of the best universities in the Netherland and offers 2 years of study time which I believe provide better depth compared to 1-year programmes. 

Since you graduated, what kind of jobs did you have?   

Since graduation, I’ve been working for four different companies but my main responsibilities are mainly centred toward product marketing which is a fairly new field in the marketing world.  I am currently working as head of product marketing at Vidio one of the biggest OTT providers in Indonesia. My day to day job required me to analyse users based on their watching behaviours and to build an algorithm that could be used to deliver personalised content recommendations. 

How was studying/living in Wageningen for you?   

Wageningen life is very diverse and international, this helps me to be comfortable interacting with people from different nationalities and being open-minded. My study at WUR and living in Wageningen taught me that sustainability can be a daily lifestyle if we can surround ourselves with sustainability options such as taking a bicycle and bringing our own water bottle.  

Back to Future career