The Brazilian juice giant Citrosuco announces a strategic partnership with StartLife. The company has teamed up with the Dutch agrifoodtech accelerator to gain better access to European startups, in particular those with new technologies that can help the juice value chain become 100% sustainable. Citrosuco offers startups funding and technical and operational expertise.
As one of the world's largest producers of orange juice and orange-based ingredients, Citrosuco is committed to drive the transformation to a 100% sustainable juice value chain by 2030. Citrosuco believes that the innovative power and focus of startups will help them reach breakthroughs much faster. “Startups have creative ideas and are often forerunners in new technologies. We have operational and product expertise, (testing) facilities and both the opportunity and knowledge to scale up new technologies. It just makes sense to combine our forces", says Alex Marie Schuermans, Product Development and Applications General Manager of Citrosuco.
Searching for foodtech and agtech startups
Searching for the right startups is labor intensive, requires specific skills and a wide network in the European startup community, for which Citrosuco also utilizes the power of collaboration. Alex: “We have come to know StartLife as one of Europe's leading agrifoodtech accelerators with a solid support program and a rapidly expanding network in Europe. They also have a proven track record in matching startups with corporates. As such, we believe StartLife is in an excellent position to help us achieve our goals."
Read more about the partnership between Citrosuco and StartLife on the StartLife website.