Making healthier products more attractive with MRI scan revealing preferences

Published on
October 4, 2018

During the PhD research of Irene Tijssen the Shared Research Facilities’ MRI was used to answer ‘how to make healthier products more attractive by adjusting the colour of the packaging’. The research at the division of Human Nutrition and Health of Wageningen University & research was done in collaboration with the Netherlands Organization for Scientific Research (NWO), Unilever and FrieslandCampina.

The MRI was used to scan the brains of people to see what happened during the assessment of the packaging. 'We saw more activity in the part of the brain that has to do with rewards, especially in packaging with warm, bright colours.' Read more in the article that was published in Resource.

MRI scanner

The Shared Research Facilities’ MRI scanner can be used for (clinical) diagnostics as well as fundamental or applied research, such as measuring the effects in the brain when test subjects smell or eat foods.