Insects, seaweed wraps and vegan ice cream on the shelves at Lidl

Published on
June 27, 2019

Insects, granola with mealworm powder, seaweed wraps, socks made from recycled fishing nets and ‘rescue food’. Supermarket chain Lidl organizes the ‘FutureGoods’ week from June 27, in collaboration with incubator StartLife. During this week special, sustainable and innovative products made by young, local startups and suppliers are available at all, over 400, Lidl branches in the Netherlands.

Supermarket chain presents futuristic sustainable products from June 27, during the ‘FutureGoods’ week

Looking for innovative, healthy or sustainable ideas, the supermarket chain made an appeal last summer to pitch ‘FutureGoods’. People responded in a massive way. An organization-wide jury chose 12 suppliers who will get shelf space at Lidl. Furthermore, the chosen startups and suppliers have received guidance and support from Lidl and StartLife, to grow further towards large-scale production.

“The consumer chooses more and more vegetable-based or sustainable products. With the FutureGoods week, Lidl makes these innovative products accessible for a large audience. Additionally, we offer local suppliers the opportunity to present their unique concept on the shelves of all Lidl branches”, says Erik van den Hoogen, senior purchasing manager at Lidl Nederland.

The participating entrepreneurs and products are:

Startups from StartLife:

Startups from StartHub: